In the new Gmail Snooze update, the user can contentedly snooze your emails. This feature will make for some sleepless nights for marketers! For sales events, webinars, etc., use dates instead of “this Friday” or “this weekend”, to leverage the Nudge feature. It will make sense to use dates in your emails. Google’s intent to launch this feature was to prevent things from “ slipping through the cracks.” Your email is more likely to earn traction if it’s a time-sensitive one. There’s ambiguity in how exactly the algorithm controls the Nudge feature – when to nudge and when not to. In case you’re an early adopter of the nudge feature, Gmail has a complimentary feature of Smart Reply to help you reply to messages quicker. How many times have you opened an email on your phone, couldn’t respond to it then, and then forgot all about it? For those who attend events frequently, the event invitation is most likely to pop-up just at the right time. Nudge is probably one of the most helpful features for subscribers. So, you can expect a week old email popping up right at top of the list with a Nudge to respond to it. Gmail has developed a smart intelligence which detects emails that are more likely to have a response. Now, Gmail will Nudge you.Īn Artificial Intelligence-based Nudge is a gentle reminder to subscribers to follow up on an important message they received. This side panel can be a big win for marketers as there are higher chances that your email is getting noticed. The introduction of the side panel within Gmail seems to be an attempt to keep the subscribers within Gmail for a longer time. How many times have you wanted a way to make a note to yourself while reading your email? Gmail has integrated Google Keep within the side panel which can be synced across your devices. Subscribers can add notes to your emails. So next time you send a flash sale invitation, they can simply slide it to the “to-do” list and follow up at a later time. Now, subscribers can drag emails as tasks in the “to-do” list which needs a follow up on some other date. With Google Calendar integrated within Gmail, there are higher chances of subscribers opting in for that event. What makes it more interesting is we can customize this panel by adding other apps like DocuSign, Dropbox, Quickbooks Invoicing, Trello, Groove, Asana and more.Ĭheck their calendar availability for time delicate emails (like event invitations). Now, Google is keeping users in one place by adding Google Calendar, Tasks, and Google Keep content within the Gmail side panel. Google has always made clear attempts to make Gmail more organized. From clicking on attachments without opening the email, to getting nudged by Gmail, it’s all here in the new updated Gmail.īefore we get to the debate of whether this update is good and bad, let’s go through the updates. Google has taken Gmail to the next level this time. Gmail’s big update includes Gmail Snooze, Nudge, Side Panel and more… As with any changes on Gmail, many experts are debating whether the latest update is detrimental to email marketers, helpful or benign. Google is out with another update, this one comes just after its recent move to bring the controversialĪMP platform to Gmail.
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